When you start writing a blog, that path will eventually lead you to a few different destinations. One of those destinations is writing an eBook on your niche topic. In the past, I have leaned towards a Robert Frost approach to forks in the road that have appeared in my life.
This time I decided to take the road slightly more travelled. That means my first major project of 2011 is going to be writing an eBook.
The details are still very rough, but the basic topic is going to be ways to reduce expenses in your business.
In the past 20 years of doing this, I have worked for a very diverse group of businesses. Although their market may be different, they have all gone through the same issues when it comes to expenses. I have seen first hand plenty of examples of what not to do (and a few good practices) I have always been fascinated by the topic, so this seems like a good thing to focus on.
As I said, the details are still rough, so no timetable yet. As soon as it’s done is about as good as I can do right now.
In the meantime, I would love to hear some stories from you as I’m doing this.
Have you struggled with keeping your expenses in check? What specific area has been the most difficult to keep in check? Payroll? Advertising? Bank Fees?
Let me know in the comments or contact me directly.