How To Advertise Your Business With Google Adwords

iStock_000016877038XSmallIf you’ve been thinking about taking your business online, now is the time to do so.  Despite economic struggles, more and more people are turning to the internet to do business.  While there are several ways on how to advertise your business online, I strongly encourage you to consider Google Adwords.

Google Adwords is Google’s pay-per-click model meaning your ads can appear on the first page of Google for a number of given search terms that you select, but you only pay when someone actually clicks on your ad.  As you set up your campaign, here are a few key things to keep in mind:

Critical Error #1 – Setting Up Campaigns and Ad Groups Wrong

Your campaign is the overarching theme of what you are advertising.  Say you sell men’s shoes.  Your campaign could simply be titled “men’s shoes”.  Your ad groups, however, need to be the specific niches within the theme like:

Men’s dress shoes

Men’s work shoes

Men’s’ running shoes


Critical Error #2 – Not Using Negative Keywords

When building your keyword lists for your ad groups, you’ll also want to build negative keywords. These are words that you tell Adwords not to trigger your ads for like free, inexpensive, cheap, etc.

Simply click on the keyword tab, scroll to the bottom, and you’ll see where to enter the negative keywords.

Critical Error #3 – Not Split Testing Your Ads

You’ll never know what people respond to until you try different kinds of ad copy.  Do this: create two different ads for each ad group, run them for a couple weeks, and see which one does better.  Then, delete the weaker and try to outperform the stronger.  This will not only bring you more traffic, but Google will reward you by lowering your cost per click.

These few tips will help to create a better overall experience with your Adwords campaign.  Like I mentioned, there are many effective ways on how to advertise your business, but Adwords provides the quickest way to get to the first page of Google.


This guest post was contributed by Brandon Jones. Brandon Jones is a Google Certified Partner.  He publishes free internet marketing tips on his blog